Carted
Egypt's local shopping experience, reimagined for mobile.
The Problem
Challenge
Egyptian shoppers had no unified, well-designed mobile platform to discover and buy from local brands. Most local brands lacked proper mobile presence and relied on fragmented social media DMs for orders, which made for a poor, unreliable experience for buyers.
Our Answer
Solution
We built a curated mobile marketplace that gives Egyptian brands a professional digital storefront and shoppers an intuitive, trustworthy buying experience. The app bridges the gap between local brand authenticity and modern mobile commerce standards.
About This Project
Carted was built to give Egyptian shoppers one trusted place to discover and buy from local brands. We focused on reducing friction: clear discovery, fast checkout, and order tracking that actually works. The app bridges local brand authenticity with a modern, mobile-first experience.
Tech Stack
What's inside
Key Features
Brand Discovery
Curated local Egyptian brands organized by category, style, and trend.
Smart Search & Filtering
Fast, intelligent search with real-time inventory availability.
Seamless Checkout
Optimized multi-step checkout with local payment method support.
Real-time Order Tracking
Live order status updates and push notifications from placement to delivery.
How we got here
Development Journey
Market Research
Surveying 200+ local shoppers and 30 brands
Brand Onboarding
Signing and integrating 150+ local brands
App Development
Flutter app with Flutter-based UI
Soft Launch
5K+ downloads in the first month